BALAZS BERCSENYI
Tattoo Artist
Balázs Bercsényi is a world-renowned tattoo artist celebrated
for his distinctive, delicate designs. Originally from Hungary, he honed
his craft at the celebrity-favorite Bang Bang Tattoo studio in New York
City, listing actor Orlando Bloom, supermodel
Winnie Harlow and Formula 1 driver Lewis Hamilton among his clients. His work is
characterized by a unique blend of geometric and spiritual elements,
making him one of the most sought-after tattoo artists globally.
The first time we worked with him, our task was to create a visual identity that would be ideal for personal branding, for fashion and other themed collaborations. As Bercsényi has recently expanded his activities to offer not only tattoos but also immersive retreats and spiritual experiences for his clients, it became necessary to update his branding.
We wanted to create a visual identity that feels more personal and can be adapted to the projects currently at the forefront of its activities.
Since his tattoos often feature ancient motifs, tribal patterns, repeated shapes, and geometry that can encompass entire body parts, we chose the triangle as the foundation for the new visual identity. From the initials of his name, we created a symbol built from triangles that clearly represents the brand, even in small sizes.
Since craftsmanship is important in Bercsényi’s work, we created his business cards using traditional letterpress techniques, with the edge painting referencing the black color of his tattoos.
His website is photo-focused, clean, concise, simple, and sophisticated, ensuring that the design does not distract from Bercsényi and the content.
At the same time as his personal branding, Balázs entrusted us with designing the branding for one of his future project as well. Therefore, it was crucial in our work that the two identities be visually closely connected to each other (more coming soon).
