BOCCA Gourmet Stories
Premium deli store
BOCCA Gourmet Stories is a unique new gourmet store located in an elegant neighborhood of Budapest, within a shopping center. The selection includes thousands of products, and the store also provides various services, from gift package creation to cold platter preparation. As a branding studio, we were approached to collaborate right from the business's inception. The store was named based on our suggestion (see below), and we were actively involved in the interior design process. Beyond that, we were responsible for creating the entire branding and visual identity.



We recommended the Italian word ‘Bocca’ (‘mouth’) firstly because of its reference to eating, smiling and the community aspect of gastronomy, secondly because the store offers mainly Mediterranean delicacies, and thirdly, because the products’ origin, history and storytelling are of particular importance to our client. The design is a modern, sophisticated and light version of the Mediterranean style, where we used bold typography and natural earth tones. In the logo, we put the smile in a superscript and encircled it to resemble trademark marks, indicating the store’s commitment to honest and fair trade. A stylized version of the smile that complements or replaces the name or the logo is also an important element of the identity, used throughout in signage, name signs, social media posts and other elements.



In terms of signage, we employed various production methods and focused on the primary colors of the branding. We incorporated neon lighting on the storefront and behind the checkout counter, creating a striking visual presence that captures attention in the bustling environment of the shopping center where the store is located. On the wall behind the deli counter, we showcased only the phrase "gourmet stories," rather than the full logo. The design of this huge surface features a large, stylized representation of the smile motif used throughout the visual identity.

Several other inscriptions were created based on the logo’s design, used throughout the store, such as in storage areas, offices, on nameplates or other surfaces.

The interior design of the store was a key element of our branding strategy. We aimed to stay connected to the Mediterranean color palette but implemented a lighter, brighter, fresher, more modern and streamlined version of it. For the shelves and wall coverings, we opted for light surfaces to ensure that the focus remained on the products.

As part of the visual identity, various uniforms and aprons were also created for the employees. For these, as well as the various paper and textile bags, we played with different variations of the two primary colors and the smile motif as a simple graphic element. This approach ensured that not all branding elements were identical, yet they still conveyed a sense of cohesion.


The logo appears as a repeating pattern on the wrapping paper. The packaging is sealed by the deli counter staff with custom stickers, also featuring rounded corners.

In the cashier area, the visual identity is also prominently featured. We used neon lighting behind the counter, and the counter itself is tiled with a lighter shade of the brand’s olive green color.


The paper bags displayed on the counter are also key elements of the interior design. The bags are available in two sizes, featuring the enlarged, abstract smile motif in two sizes and from two directions, presented in one of the two primary colors in varying combinations. This ensures that not all bags are identical, creating a playful yet cohesive overall impression.



Since the deli counter is the busiest section of the store, and since we wanted to draw attention on it, we used the bold shades of the visual identity on the counter and on the wall behind it, featuring also a giant abstract smile form. Above the counter, paper concrete lamps designed by the Hungarian designer Paperup were installed, specifically produced in different custom color combinations for us. To avoid the branding being too overwhelming, instead of the logo we placed the subheadline on the large wall surface behind the counter.

As part of the brand identity, we also designed the icon for the custom app currently in development. The combination of colors and arches works perfectly on other surfaces as well, such as in social media posts.

