M Profood Zrt., a leading manufacturer of spice blends and additives in Europe, entrusted our studio with the redesign of its graphic identity. As a key element of the rebranding process, and leveraging our expertise in cookbook design, M Profood commissioned us to create a cookbook that would embody the company’s values while presenting its core products with sophistication. We took full responsibility for the project management, art direction, photoshooting, styling, production, editing, as well as for the layout and design of the book and print production supervision, ensuring that the exceptional quality of the company’s products was seamlessly integrated into the physical attributes of the volume.

Our initial task was to create a new product and services catalog aimed at presenting the company’s offerings to a corporate executive audience in a refined manner. However, we felt that capturing the attention and interest of this target group with a general, slim catalog would be quite challenging. Therefore, we proposed the creation of a bespoke publication: a book.

In close collaboration with the company’s experts, we developed the concept for the book, focusing on the benefits of a carnivorous diet and the positive physiological effects of spices, which are the company’s core products. The first section of the volume delves into the topic through detailed studies, effectively highlighting the company’s expertise, proficiency, and the achievements in research and development within the field. The second section resembles a traditional cookbook, featuring recipes for grilled, predominantly meat-based dishes that are richly flavored with spices, accompanied by exceptionally high-quality photography.

The true uniqueness of the volume lies in its exceptional printing execution. Published in three languages—Hungarian, English, and Russian—the book was printed on special paper and features red edge painting, which matches the client’s brand color. For the binding, we used a custom textile cover, with each copy handcrafted to create a unique, three-dimensional effect, making every piece almost a work of art in itself.

The central motif of the book is art: given that the company’s owners are art enthusiasts, particularly passionate about abstract painting, we incorporated this theme both on the cover and within the interior pages, ensuring it aligned seamlessly with the company’s brand identity.

The book was primarily used by the company as a B2B gift, and its representatives reported years after its release that partners continued to mention the book, provide feedback on it, and recommend it to others. In addition to its business role, the book was also made available for commercial sale: it could be found in selected bookstores, gourmet shops, and design stores.

The book has also won several awards, including the Gourmet World Cookbook Award – Best Cookbook in Hungary 2016, as well as the Hungarian Design Award. It has also been selected to the collection of the Museum of Applied Arts of Hungary.