We have been working with the Bagatelle Budapest group since the opening of their first unit, Villa Bagatelle, in 2009. Since then, the company has opened new units, giving us the opportunity to collaborate on multiple projects and later we carried out the reorganization of these brands into an umbrella brand and sub-brands.

As part of the group’s comprehensive and recent rebranding, we have chosen the square as focal point of the visual identity. In the corporate logo, it is positioned at the center of the letter ‘B’, as a heart of the group that makes all units work (at the top).

In Villa Bagatelle, where visitors can enter the unit after climbing up some stairs, the squares are transformed into a short staircase created of three squares (above left). Bagatelle Gardenhouse is a boutique hotel, where the three-square cypress trees grow tall, referencing the fact that the building is connected to a vast garden (above right). In case of Brót bakery, the square is transformed into the accent mark. It takes on a subtly irregular shape, highlighting the brand's unique character. The name plays with a dual meaning, referencing the bakery's German roots while adding a Hungarian twist: "brot" (German for bread) is reinterpreted with a local accent.

We suggested dove gray as the color, which beautifully contrasts with the mint green of the Gardenhouse, the lavender purple of Villa Bagatelle, and the brown tones of Brót.

The letter "B" of Bagatelle Budapest appears as a kind of authenticating stamp on the visual elements of all three sub-brands.

The three units of the business are featured on the website, so the colors are of particular importance, helping visitors with navigation, while the company's branding subtly fades into the background.