SUPPORT INVESTMENT

Visual identity design for a financial advisory firm

The owner of securities agency and investment advisory firm Support Investment is an avid collector of 20th century Hungarian art, with his interest focusing on abstract and constructivist movements. When briefing us, he gave us clear indication that he wanted his identity to be strongly differentiated from that of similar firms and from any standard visualization of money or finances. Inspired by these two facts, we decided to create an identity in the spirit of constructivist artists.

The logo is created from the company name initials where we transformed the letters S and I into two rectangular, cuboid forms that create a unique intersection of the two sets, suggesting that in this sector, results can only be achieved through a very strong collaboration between agent and client.

A key element of the visual identity is the use of gold, a well-known symbol of wealth and luxury, which is featured on the premium business cards through debossing and edge painting. We also chose premium finishing techniques for the letterhead and envelopes. For the folders, the rectangular shapes of the visual identity transform into a sophisticated, abstract pattern.

In the company's head office, the logo is displayed in three dimensions, in a departure from the usual office signage, thus transforming it into a kind of abstract artwork where only the edges refer to money and wealth through the golden colour.

The rectangular shapes offer numerous possibilities for variation, which, when combined with different colors and inspirational quotes, also play a role in the office decoration.